Live from The Pure Michigan Governor's Conference on Tourism, Governor Gretchen Whitmer speaks from the Main Stage!

Live from The Pure Michigan Governor's Conference on Tourism, Laith Al-Saadi peforms with "The Pure Michigan" guitar!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto is joined by John Lindley from MARVAC!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes guest Jordoun Eatman from Experience Grand Rapids!

Live from The Pure Michigan Governor's Conference on Tourism, host Larry Nilan welcomes Marie-Chantal Da Lease from Chateau Chantal!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes guest Michael Hensley from the Go Great Lakes Bay Region!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto is joined by Gary Gabrielse from Serta!

Live from The Pure Michigan Governor's Conference on Tourism, host Larry Nilan welcomes guest Bob Carr.

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto is joined by Candice Smith from Tours Around Michigan!

Live from The Pure Michigan Governor's Conference on Tourism, Sophia Hyder Hock leads the Diversity Panel!

Live from The Pure Michigan Governor's Conference on Tourism, Steve Lehto and Dave Scott kick off our final day of live coverage!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Bob Lukens of Muskegon County!

Live from The Pure Michigan Governor's Conference on Tourism, host Larry Nilan welcomes Emily Daunt from the Michigan Restaurant & Lodging Association!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Regan Blissett from HOUR Magazine!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Ken Fischang from the Gilmore Car Museum!

Live from The Pure Michigan Governor's Conference on Tourism, host Larry Nilan welcomes Shelby Soberalski from SS Badger!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Troy from the Kalamzoo AirZoo!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Claude Molinari from Visit Detroit!

Live from The Pure Michigan Governor's Conference on Tourism, host Larry Nilan welcomes Jo Paige from Wind Dancer!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Charlie Olson from America's Summer Golf Capital!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Paul Beachnau from the Gaylord Tourism Bureau!

Live Awards Presentation from The Pure Michigan Governor's Conference on Tourism in Traverse City, MI!

Live from The Pure Michigan Governor's Conference on Tourism, host Steve Lehto welcomes Lora Brown from the St. Ignace Visitors Bureau!